beIN Sports Asia, the official broadcaster of Formula 1 in the APAC region, presented the opportunity to produce its first ever original series, Off The Grid.

Cat Eye Productions was responsible for the entire production process from creative development through to production and on-site post-production. Our team worked in close collaboration with beIN Sports to ensure key objectives for the series were met and the content aligned with their brand goals.

Given the broadcast deliverables and timely nature of the content, our team had to adhere to a stringent delivery scehdule which required pitstop fast turnarounds and on-site overnight editing.

With a small crew, we filmed across 5-days and delivered 4x broadcast episodes (including one double length special), including interviews with F1 Drivers such as George Russell, Charles Leclerc, and Pierre Gasly.

Cat Eye Productions was responsible for the creative development and all production during the Icons of Football press week in Bangkok, Thailand. Some key objectives included:

• Developing a unique concept that is not your conventional golf or football content.
• Adding local flavor and distinctive Thai elements to showcase the destination.
• Tastefully and stylishly introduce the football Icons.
• Content that demonstrates the Icon’s skill with golf while having fun.

The stunt required extensive location scouting, testing of mechanics, and procuring custom props. We were mindful of our environmental footprint, and used bio-degradable golf balls to not pollute the Chao Phraya River. For post-production, we collaborated and directed the editor, Tom Jones, to ensure that we delivered the Stunt Film within 48 hours of production to be premiered during the press conference announcement.

Throughout the week long production, the Cat Eye Productions team needed to have meticulous planning and adaptability to ensure success. We worked with four high profile former Premier League athletes, Patrick Berger, Robbie Fowler, Paul Ince, and Dwight Yorke while managing a tight production schedule and complex logistics that also involved meeting with the Deputy Prime Minister.

Adapting, refreshing, and localizing the existing MTV UK format to be suitable for an Asian audience considering different cultural sensitivities and different ways of expression.

Cat Eye Productions was responsible for end-to-end services including production in Japan, Malaysia, Philippines.

Additionally, our team provided all talent management and casting for all talent which included famous actors, influencers and music artists (with a combined social following exceeding 15M)

We had a tight deadline! Less than two weeks to handle the end-to-end production.

Our starting point, finding authentic real talent that had fascinating dreams to share. We then rolled into production which took place across Los Angeles, Orange County, San Diego and Bali, Indonesia! As a social format, we had a lean crew that knew how to get the shot right in a vertical format.

The final piece of the puzzle, activating our post team to edit around the clock. This allowed for client feedback and revisions and ultimately a successful delivery.